Lately I, myself, have been finding it difficult to think that I’m worth every penny that a client spends. It’s not easy especially when freelancing and trying to get the income that you need to survive. I am writing this post because I was not only inspired by a blog post on creativelive, http://blog.creativelive.com/how-to-set-rates-that-work/, but also because there are a lot of freelancers out there who also do this.
There’s one thing that everyone needs to know is that your personal value/worth is completely different from fees/services that you are providing to your clients. They have nothing to do with each other. You have to think of it as the services that you provide to your client has to do with what you do for them and what they can get out of what you do. It’s the value of the service/fees that make it valuable not about yourself.
Figuring out how much to charge is difficult and I have done plenty of research about what to price or the ranges to price within that make you believe that your services are worth that price. Therefore, you must separate your worth from pricing.
Additionally, money is not an easy subject to talk about with a client especially if you’re more of a creative person, like myself, and less of a business/marketing type of person. To me, money is not only a touchy subject but just not easy to discuss and it can be very stressful. Sometimes when you have discussed so much with a client and you still don’t get the client, you feel slightly horrible because you worked so hard to get to a negotiating point. Or, you don’t even get the opportunity to have a negotiating point but hey, don’t feel down, everything happens for a reason.
Another reason which is also quite a big factor of charging too little is that sometimes you lose the sight that you are the expert in that area and the client ends up leading the situation rather than yourself. You have to let them know that they are in good hands so you have to lead the conversation and not let the client do that. The client is coming to you for your services and they want your services. So in a way, you have to assure them that they are in good hands and that you are worth every penny that they spend on your services.
In the end, be confident, keep your head up, know you’re services are worth every penny, and understand what you’re offering to the clients.
I hope you enjoyed my post and have an awesome day and the rest of the week!